Semiological Analysis Hindu Symbols Indian Adverts
Date:
November 1984
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Extent:
175 pages
Rights Holder:
UKZN - Gandhi-Luthuli Documentation Centre
Based on semiotic theories this study critically analyses the intercultural significance of Hindu symbols which are used in the "visual language" of Indian advertisements. South African and Indian pictorial advertisements are comparatively semiologically analysed to establish whether Hindu symbols are of intercultural significance
within the context of the South African advertising market.....
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This research paper may not be reproduced and published without permission from the Gandhi-Luthuli Documentation Centre. The Gandhi-Luthuli Documentation Centre has exclusive rights to this letter. For more information please phone 031 260 7351 /7350
Posted by: Thiru
On: Thursday, August 29, 2019 - 07:55