Semiological Analysis Hindu Symbols Indian Adverts

Hindu symbols, visual language
Date: 
November 1984
Collection: 
Gandhi-Luthuli Documentation Centre
Creator: 
MARIE LEONIE CAROLINA MUNRO
Resource Type: 
Theses
Language: 
English
File Type: 
Document
Extent: 
175 pages
Rights Holder: 
UKZN - Gandhi-Luthuli Documentation Centre

Based on semiotic theories this study critically analyses the intercultural significance of Hindu symbols which are used in the "visual language" of Indian advertisements. South African and Indian pictorial advertisements are comparatively semiologically analysed to establish whether Hindu symbols are of intercultural significance
within the context of the South African advertising market.....

Access Rights: 
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Posted by: Thiru
On: Thursday, August 29, 2019 - 07:55