A study of strategic manangement among Indian Businesses of Durban
The development of the concept of strategy as an explicit tool
for managing economic and social organizations is of recent
origin in both management, theory and practice. During the
past decade a great deal of emphasis has been given to strategy
formulation and implementation by business organizations.
Infact, in 1976 Louis Gerstner wrote " ..• one of the most
i ntriguing management phenomena of the late 1960s and 1970s
the corporate or strategic
for the so-called computer
h ve swept through
!'apidly or completely."
s strategy 2.s ... "Tht>
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eet the enemy under
The word strategy is derived from the Greek word "strategos"
meaning "general". Thus, the term literally means "the art of
the general". Hence, the word strategy was first used with
military connotations and later applied to the business world.