In its first year of broadcast, 2002, the TV show All You Need is Love regularly attracted 2 million viewers in South Africa. The programme centres on the delivery of messages of love and the recording of recipients’ responses: “Lost Love, Long Distance Love, Unrequited Love, Looking for Love, Fragile Love, Forgotten Love, Star Crossed Lovers…you name it, All You Need Is Love will find it and try to fix it.”